Prime location. Declaration of love. Good reason.

There are many good reasons to come to Bad Mergentheim, and many good reasons to choose the Hotel CENTRAL. The focus here is on the city and on people, where business, appointments and experiences come together with the hotel. The welcome at Central is as warm as the Tauber valley is delightful. Located directly on the historic Marktplatz, we are the focal point of the largest spa town in the state of Baden-Württemberg, on the beautiful Romantic Road. Like a declaration of love, our guests often refer to us lovingly as the ‘GRAND HOTEL CENTRAL’, where a family-run hotel meets modern amenities.


Rooms as unique as our guests. Each one a storyteller and unique in itself. Our 39 concept rooms are available in various price and comfort categories according to your needs, providing quick, straightforward accommodation or comfortable, special stays. 

We are more than just a place to stay. The warmth of our staff, our excellent breakfasts, our location in the heart of the city, the ‘life’ and options available in the public areas around our BAR 38|40, and our home kitchen turn a simple overnight stay into a memorable one with exceptional value for money.

Come as our guest and leave as our friend, until we meet again soon.


Located in the north-east of Württemberg, in the Franconia region, there are two culinary hearts beating in our chest, perhaps because we were unable to choose either one over the other, and we wanted you to enjoy all of our favourite Franconian and Swabian dishes.


The bar and living lobby in CENTRAL is the heart of the hotel. This is where people enjoy moments of silence and where stories are told. As the saying goes, ‘God knows all, only the barkeep knows more’.


Bad Mergentheim and the Romantic Road. Nature, culture and hospitality on Germany’s oldest and most popular holiday route.


Your hosts on the Romantic Road.

+49 (0) 7931 96 49 00

Location and directions


3 Tage, 2 Nächte
Ab 159 € p. P. im Doppelzimmer, Preis pro Person

Mit diesem Arrangement kommt die romantische Straße auf das Erinnerungsfoto, das Beste der württembergischen Weinstraße ins Glas und Leckeres aus der Region auf den Teller.

  • 2  Übernachtungen in der Zimmerkategorie Superior, Upgrade nach Verfügbarkeit
  • 2 x Frühstück „best in class“
  • 1 x Abend Themenmenü „Weinreise“ rund um Trollinger Braten und Rotweinbuttereis
  • 1 x Abend Themenmenü „Willkommen im Taubertal“ mit dem Besten aus der Region
  • 1 x Flasche Wein zum Menü pro Zimmer pro Abend aus unserer regionalen Weinempfehlung
  • Dazu geben wir Ihnen die besten Tipps für Spazierwege durch die Weinberge
ab 159 €
Preis pro Person

Life is Grand@Central

„Das Arrangement zum Kennenlernen“
2 Tage, 1 Nacht
Ab 89 € p.P. im Doppelzimmer

Das passende Arrangement für Liebhaber des einfachen Geschmacks – einfach von allem das Beste. Mit diesem Paket überrascht man seine Liebsten und sorgt für große Erlebnisse in kleiner Zeit.

  • 1  Übernachtung in der Zimmerkategorie Superior, Upgrade nach Verfügbarkeit
  • 1 x Frühstück „best in class“
  • 1 Abend Themenmenü „Grand central“ rund um Hummer Bisque und Trüffel-Linguini
  • 1 Flasche Cremant (der bessere Champagner), brut oder rosé, pro Aufenthalt pro Zimmer auf unserer Terrasse oder in der 38|40 Bar Mergentheim​​​​​​


ab 89 €
Preis pro Person

MOON NEW ERA HOTELS Triberg Betriebsgesellschaft mbH
c/o Central Vital

Hans-Heinrich-Ehrler-Platz 38-40
97980 Bad Mergentheim

Phone: 07931 / 96 49 00
Fax: 07931 / 65 94

MOON Siegel - Bester Preis, Garantierte Buchung